Welcome to Xplore Studios! A space to think freely and build bravely with others.

There are no silos here. Just a playground where customers, co‑workers,
partners and experts shape future solutions together.

Workshop space with blue lamps and plants at Xplore Studio

Different places. Shared curiosity.
Great ideas can come from anywhere. That’s why Xplore Studios connect IKEA
with the people, perspectives and possibilities that make each place unique.

Different places. Shared curiosity.
Great ideas can come from anywhere. That’s why Xplore Studios connect IKEA with the people, perspectives and possibilities that make each place unique.

ROOTED IN LOCAL COMMUNITIES

Each studio is a space to explore real needs, test new ideas and learn by doing. From technology and new shopping experiences to more circular ways of living, we turn curiosity into action — together.

BETTER RETAIL FOR MORE OF THE MANY

Understanding different needs, homes and budgets
to make IKEA more relevant, accessible and affordable
for more people.

Understanding different needs, homes and budgets to make IKEA more relevant, accessible and affordable for more people.

MORE TIME FOR WHAT MATTERS

Exploring how AI and automation can simplify everyday
tasks and give co-workers more time to focus on customers.

Exploring how AI and automation can simplify everyday tasks and give co-workers more time to focus on customers.

MORE REASONS TO VISIT

Creating inspiring, useful experiences that bring
people to IKEA, with the store at the heart of a seamless shopping journey.

Creating inspiring, useful experiences that bring people to IKEA, with the store at the heart of a seamless shopping journey.

WHERE IDEAS MEET REAL LIFE

Our studios bring people together to challenge the usual way of doing things. Here, ideas can be explored, tested and improved with real people and real needs in mind.

We believe the best solutions come from working across disciplines, learning from each other and being brave enough to try something new. Because when different perspectives meet, new possibilities open up.

Spain

Studio Barcelona

Discover more

Denmark

Studio Copenhagen

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South Korea

Studio Seoul

Discover more

COME EXPLORE WHAT’S NEXT

Join upcoming talks, workshops and events. Meet curious minds, share ideas and explore the future of retail together.

Colourful painted Dala horses on a black background

Article

Generic emails don’t fit unique people

One message doesn't fit everyone. Discover how smarter segmentation helped IKEA Family make communications more relevant.

Article

Generic emails don’t fit unique people

One message doesn't fit everyone. Discover how smarter segmentation helped IKEA Family make communications more relevant.

Magda Teruel in conversation on a blue sofa at Xplore Studio Barcelona

Open Talk

5 Learnings on the future of work with AI

AI is changing more than the way we work. Discover five key learnings from Magda Teruel’s Open Talk on human-AI collaboration, smarter workflows and the future of work.

Open Talk

5 Learnings on the future of work with AI

AI is changing more than the way we work. Discover five key learnings from Magda Teruel’s Open Talk on human-AI collaboration, smarter workflows and the future of work.

Person dancing in a kitchen under red light

Article

Can sound change how we shop?

What if the sounds around us could change how we shop? Xplore Studios and IKEA Denmark explored how sound can make shopping clearer, calmer and more inspiring.

Article

Can sound change how we shop?

What if the sounds around us could change how we shop? Xplore Studios and IKEA Denmark explored how sound can make shopping clearer, calmer and more inspiring.

Knowledge Lab

5 Learnings on rethinking AI in innovation

AI is more than the technology behind it. Discover five key learnings from Andrés Colmenares’ Knowledge Lab on questioning AI myths and rethinking responsible innovation.

Knowledge Lab

5 Learnings on rethinking AI in innovation

AI is more than the technology behind it. Discover five key learnings from Andrés Colmenares’ Knowledge Lab on questioning AI myths and rethinking responsible innovation.

IKEA return label for a returned product

Article

Getting product returns right in retail

Returning a product shouldn't be complicated. Discover how Xplore Studios tested AI to help customers find the right solution.

Article

Getting product returns right in retail

Returning a product shouldn't be complicated. Discover how Xplore Studios tested AI to help customers find the right solution.

Cristina Garrido in conversation on a blue sofa at Xplore Studio Barcelona

Open Talk

5 Learnings on building cities for future living

The future of cities starts with people. Discover five key learnings from Cristina Garrido’s Open Talk on building more inclusive, adaptable and liveable urban spaces.

Open Talk

5 Learnings on building cities for future living

The future of cities starts with people. Discover five key learnings from Cristina Garrido’s Open Talk on building more inclusive, adaptable and liveable urban spaces.

Article

Generic emails don’t fit unique people

One message doesn't fit everyone. Discover how smarter segmentation helped IKEA Family make communications more relevant.

Article

Generic emails don’t fit unique people

One message doesn't fit everyone. Discover how smarter segmentation helped IKEA Family make communications more relevant.